MONTREAL MAN SHOW

CONSUMER EXPO

MONTREAL MAN SHOW

The client

The Montreal Man show is the first event solely dedicated to men’s passions and activities. This gathering brings together enthusiasts around many activities such as conferences, product testing and shows. As the first event entirely dedicated to men in the region, the goal was to create and develop brand awareness through a multichannel advertising campaign.

TV CAMPAIGN DESIGN

How can we reach a targeted audience as broad as the men of the Montreal area? By advertising on television channels such as TVA, V and RDS Sport.

We conducted a campaign to develop the Montreal Man Show’s brand awareness by creating a synopsis in line with the client’s request. Video-editing and setting of the media plan were also part of our mission.

Creating an ad targeting campaign to such a broad audience means being able to find a message that can reach everyone, with a fast content memorization potential. To achieve this, we establish a collaboration between creative teams and media planners to create an ad that meets client’s request!

PAID INDEXING STRATEGY

To create online brand awareness, we have set up an advertising campaign using the Google Display network on relevant media and social networks. Images and animated banners design, retargeting plan implementation, similar audience targeting, media purchasing, sponsored posts creation…

In 3 months, the paid indexing campaign generated over 3 million unique impressions.