Solicanada

Manufacturer of bioclimatic pergolas

Solicanada

The client

A pioneer in the manufacturing of bioclimatic pergolas in the Canada, Solicanada wanted a brand communication that was equalled by its unbridled creativity. Bioclimatic pergolas aren’t glamorous, you say? With a tailor-made communication, this common belief will be short-lived!

Brand identity and promotional tools design

To best reflect Solicanada’s brand and product identity, the challenge was to create a logo reminiscent of the specific character of the product, but in a graphical and dynamic way. We then applied this new branding on all promotional tools, which are used to sell their products across Canada!

The promotional tool is a brand’s ambassador in direct and internal marketing activities! In order to draw attention and be remembered, branding must therefore be present everywhere, from pens to business cards!

Web design

In spirit of bioclimatic pergolas, the Web site had to combine usability, design, and intuitiveness! A meticulous graphical, editorial and integration undertaking helped highlight all product offerings.