SEO Redesign and Digital Marketing for By Kadrance
By Kadrance is a label bringing together several exceptional Parisian venues dedicated to professional events (seminars, corporate parties, showrooms, and more).
By Kadrance partnered with Wink Stratégies to support its various online communication initiatives, showcasing its spaces and the services associated with them.
Web Design
The redesign of By Kadrance’s website was first and foremost a response to visibility requirements—creating a new site that would be optimized for organic search.
The goal was also to highlight these exceptional venues in the heart of Paris through a clean, elegant design aligned with the brand’s values, allowing visitors to immerse themselves in the By Kadrance universe.
The agency managed the entire project: content writing, web design, development, launch, and training on site management.
Community Management
To promote the various venues and the events held there, a social media strategy was implemented:
- Creation of posts and short animated videos
- Management of Facebook and Instagram pages for all four venues
- Development of publishing calendars and monthly performance reports
Content Strategy
Building on the SEO strategy established to improve the site’s organic search rankings, the agency oversees the production of SEO-optimized articles covering various topics in the professional events industry, with the objective of increasing website traffic.
A newsletter is also sent regularly to drive traffic to the site and keep interested audiences informed about the latest news from By Kadrance venues.
