The Canadian group CGI is an IT consultancy offering system integration and outsourcing solutions. Nethris, a 360° payroll software for SMBs, is one of the group’s products.

To strengthen their position in Quebec and Ontario, and to promote Nethris, CGI asked Wink Strategies to help manage their digital marketing campaigns.


To increase the generation of qualified leads, Wink Strategies created an all-round advertising strategy:

– Advice on existing landing pages to maximize conversion rates.

– Creation and publications of Google Ads and animated banner ads on YouTube’s Display network and Bing. 

– Day to day management of campaigns  

– Advice and optimization of campaigns whenever necessary

In a 6-month period, the percentage of qualified leads went from 25% to 50% following the campaign. A brand awareness campaign was launched at the same time on YouTube to increase awareness of the product.