On last June 16, Wink Strategies got the opportunity to be part of the meet-up organized by its partner MTL+ecommerce, which took place at Fabrik8’s premises. The program for the night : A Design Sprint for eCommerce and questions on user experience (UX) reliability.
Since Wink Strategies encourages knowledge sharing, here are a few important points to remember from the conference!
THE DESIGN SPRINT FOR E-COMMERCE (BY ALEX NEMEROFF, DYNAMO)
A Design Sprint is, as its name suggests, an accelerated version of the creative process in web design. This working method was developed by Google Ventures UX experts and consists in solving within 5 days complex web design problems, such as the user experience optimization (UX) and the user interface (UI).
Intense but efficient, the Design Sprint allows a team to achieve in a couple of days the final result of a website […]
Google has always created new revolutions. His latest update : the “Purchase” button on its shopping pages. What is it for ? How and when will it be introduced? What will be the major improvement for users and companies ? And of course, how can we get ready for this ?
Wink will provide any useful information you may be looking for.
A NEW BUTTON FOR A NEW FUNCTION
It has been a week, users can directly buy featured items in their search results.
The global company introduced the new button on July 15, with the motto “Make the world your storefront”.
No need to go on a merchant site, the search engine takes care of any transactions for you.
By now, this yet-to-be-launched function, already called Purchase on Google, has been featured on iOS and Android devices and only in the US. It will come up very soon on many other devices and in other countries by […]
Google+, the so “not-beloved” of community managers, the black sheep of the web, is now 4 years old this week. How is it getting on today: an important tool in our communication strategies or a waste of time ?
Launched in 2011, Google+ continues to be a topical issue because of his low popularity and usefulness often questioned.
Indeed, Google+ has significantly less subscribers than its main competitor : in 2015, only 300 million monthly users went on this platform compared to 1.44 billion users on Facebook. However, the network continues to play a big role in many marketing strategies.
So as to demystify this network and have a better understanding of his role, we take the time to look back and talk about what has caused all this. We will keep it up next week with an analyze of its best used strategies and best practices for both small and large companies.
BEGINNING OF MAY WAS THE THEATRE OF AN INTERNATIONAL EVENT IN WICH WE PROUDLY CONTRIBUTE. HELD IN MONTREAL, THE FIRST EDITION OF ”COMING TO YOUR SCREENS” OR CTYS, WAS AN OPPORTUNITY FOR CONTENT CREATION PROFESSIONALS TO EXCHANGE WITH THE ULTIMATE REFERENCES IN THAT DOMAIN. ONE CONFERENCE AFTER THE OTHER, HE APPEARS IMPORTANT TO US TO COME BACK ON ONE OF THE MOST EVOCATED THEME : TRANSMEDIA.
You are familiar with the term? If not, don’t think it’s just another fancy technologic word coming from the audio-visual world. Transmedia is gradually seen as an essential component of strategy communication for company of all sizes. What is transmedia? How does it work? See for yourself.
Transme…what?
Transmedia is actually a marketing strategy that has existed since the 90s, but has exploded in the last 10 years thanks to ICT.The idea is to articulate the universe of a brand or a company on different media or publicity platforms. The pionneers in transmedia are […]
THIS WEEKEND, SOME PEOPLE WENT OUT WITH FAMILY OR FRIENDS, OTHERS JUST STAY WARMLY AT HOME. FOR US, WE RECEIVED A LAST MINUTE INVITATION TO A BRAND NEW KIND OF EVENT. THE MONTREAL #FAILCAMP.
No it is not a fail contest, although it would be a good event idea … No, indeed, even if the event is held under the humorous tone, the meeting was intended for primarily instructive reasons. This is about de-dramatizing failures mentioned by different stakeholders to learn real lessons from it.
A very entertaining content
Smiles, casual outfit and bottles of water , since our first steps on the scene of the event, located in the premises of BusBud, we had an early glimpse of a beautiful afternoon of relaxation. Although we did not know anyone , we were immediately greeted and presented to Gabrielle Madé and Rami Sayar, two of the three organizers, who gave us a brief presentation of […]
LET’S USE YOUR IMAGINATION HERE. READY? IMAGINE YOU ARE A COMPANY IN THE INDUSTRY OF YOUR CHOICE AND THAT YOU HAVE BETWEEN 6 AND 15 SECONDS TO GET THEIR ATTENTION. DIFFICULT? YOU BET? IMPOSSIBLE? DEFINITELY NOT!
You already know that content quality is crucial to any company wishing to establish its commitment to the product on the Internet. However, the evolution of the market of information technology has given rise to new communication media, such as computer graphics, or video. All this helped to push the boundaries of creativity when planning publications. In this post, we will look at two new tools that have experienced the fastest growth in 2013, namely Vine and Instagram Video, kings of (very) short-time videos.
A little story
In January 2013 , Twitter launched the first application sharing mini- video clips, Vine . The concept is simple, all users have the ability to record a video of 6 […]
THE RESULTS OF A STUDY CONDUCTED BY THE WEBSITE WORKOPOLIS HAS CREATED QUITE A COMMOTION ON SOCIAL NETWORKS AND MAKE A LOT OF NOISE AMONG COMMUNITY MANAGERS
After a list of jobs that did not exist ten years ago, the study of Workopolis focused on those who will disappear in the next decade.
Among the occupations expected to decline that are mentioned, some are certainly not surprising (as clerk at the video store or dispatcher for taxis), but the mention of social media experts raised more than one eyebrows.
According to the study, the arrival on the labor market of generations who grew up in an environment where social networks are ubiquitous, make expert in social media obsolete.
Source: www.workopolis.com
REAL TRENDS BUT INCORRECT CONCLUSIONS?
Even if young or less young people are active on Twitter and Facebook, it is precipited to think that companies could go without the expertise of a professionnal in their […]
HOW SOCIAL MEDIAS CAN BE YOUR BEST ALLIES IN THE ORGANIZATION OF AN EVENT? AND HOW MAKING GOOD USE OF THEM IN EVERY STAGE OF YOUR EVENT?
Conferences, seminars, festivals, exhibition and salons; the event industry, dynamic by nature, can not do without an effective tool such as social media.
Beyond simply relaying a date and time on Facebook, social media become an extension of the event, an asset for promotion, even the event itself.
WHY USING SOCIAL MEDIA?
Like all others aspect of marketing, the event industry goes digital. For the event organizer, the primary objective of investing in social media is to increase the brand recognition and therefore the scope of the event. Moreover, the possibility to apply a targeted strategy to relevant customer makes the transaction more attractive!
Other complementary objectives motivate the involvement in social media. By becoming a piece of your marketing strategy, the judicious use of these social network […]
The close contact that now allow social networks has created a desire for people to be close to the brands they consume and interact with them. At first, it allows companies to engage in dialogue and providing the opportunity to develop a special and personal relationship with their customers.
This opportunity, particularly with Facebook, is an excellent alternative to traditional market research. Inexpensive, it allows you to collect valuable information on consumer habits, or at least, to identify opportunities to improve products and services of an organization.
Thus, it is good to use the comfort of people on Facebook to ask them what they think. This can give a good guideline as to which route to take to increase your success! Also, the access to the demographic profile of customers through the intermediary of their Facebook page can be used to target potential customers!
