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Discover our news as well as our opinion about the latest trends in marketing, design, social networks and growth hacking.
From the idea
to the concept,
the concept
to the creation,
the creation
to the results.
Our Job: To Make Yours Look Good
Our team is comprised of experts that combine every creative discipline: digital solutions, design, branding, public relations, content creation, marketing, website creation and production. What sets us apart is our dedicated support and customized strategic approach.
Choosing Wink is choosing a team of partners. Of course, we could give you a hundred reasons why you should choose us, but if we could only choose one, it would be this: we are artists with a DNA as creative as it is strategic. We have but one obsession: results.
You have no idea how much fun we have picking apart your brand, analyzing your market and your target market(s).
Of course, this is also the surest way we know to ensure that the strategy fits with your business objectives!
What we do:
1
Having the best idea or product no longer gives you an edge. Not for long, anyway.
Today’s consumer wants an experience; a strong emotional connection that connects him or her to your brand and to what you represent; that you fit into his worldview.
To create this connection and earn your customer’s attention, your business needs to have a personality, a voice and a unique appearance.
What we do:
2
Communications = public relations. A well thought out PR strategy will do wonders to enhance your reputation.
Whether you are looking to increase sales or to tell everyone about your charitable side – hey, how about both? – our experienced public relations team will turn your messages into media-worthy stories.
What we do:
3
Once you’ve poured your heart and soul into developing your product or service, you can count on our marketing and communications pros to help you get out there and start generating sales.
Get noticed by your target market by using our proven creative approach, customized to your unique situation!
What we do:
4
For most consumers, the FIRST thing to do when looking for information is a Web search. It’s our job to make sure that when they search, they find you.
Whether it be with a bleeding-edge website or with smart social media management, we make sure that you are everywhere your target market is.
What we do:
5
Our clients
Soon enough, your logo will be here as well!
CONTACT
FORM
Montréal
400 Laurier Ouest, Suite 507
Montréal (Québec) H2V 2K7
Sans frais : 1 855 480-WINK (9465)
Tel : 514 903-WINK (9465)
info@winkstrategies.com
Toronto
1 Yonge Street
Toronto (Ontario) M5E 1W7
Sans frais : 1 855 480-WINK (9465)
info@winkstrategies.com
Paris
(+33) 09 51 88 97 37
contact@winkstrategies.com
Discover our news as well as our opinion about the latest trends in marketing, design, social networks and growth hacking.
Randstad Digital (formerly AUSY) is an international consulting and engineering group and a subsidiary of the Randstad Group. With 20 offices across France and a presence in more than 20 countries, the company operates in highly specialized sectors such as aerospace, defense, mobility, energy, and banking and finance.
In an increasingly competitive market — where both talent attraction and client acquisition are strategic — Randstad Digital partnered with Wink Strategies to achieve two major objectives:
strengthen brand awareness and reinforce its positioning as a leader in digital and technological expertise.
Before building a content strategy, Wink Strategies conducted an in-depth competitive benchmark and strategic analysis. This groundwork revealed a key insight: Randstad Digital needed to clarify and consolidate its brand identity.
The agency supported the client in:
redefining its target audiences, specifically through persona development
revisiting its positioning to clearly distinguish Randstad Digital from […]
For over 20 years, SEO has been the cornerstone of online visibility. But today, something fundamental is changing. Tools like Google SGE, ChatGPT, and Perplexity now answer users’ questions directly—without requiring them to click through to your website.
This shift is rewriting the rules: a new discipline is emerging called GEO (Generative Engine Optimization), or optimization for generative search engines. For content strategists and digital marketing managers, the question is no longer “how do I rank well on Google?” but rather “how do I get cited by artificial intelligence?”
This article provides an expert yet accessible overview of this paradigm shift and its concrete impacts on content production, UX writing, semantic structuring, and brand visibility strategy through late 2025.
Before addressing operational impacts, let’s clarify the difference between SEO […]
AI is redefining how B2B and SaaS companies design, execute, and optimize their conversion funnels. As buying cycles grow longer and decision-making becomes more complex, one expectation now dominates the landscape: a fully personalized buyer journey.
Today, 66% of B2B buyers expect the same level of personalization they experience in B2C. This shift puts pressure on marketing and growth teams to create tailored experiences—at scale and with measurable impact.
AI is not a magic shortcut. But when deployed intelligently, it becomes a strategic multiplier, improving acquisition efficiency, nurturing relevance, and long-term customer value.
This guide explains how AI personalizes each stage of the B2B/SaaS funnel, the risks to anticipate, and how to structure a successful AI-driven personalization roadmap.
AI-powered personalization delivers measurable results. Data shows:
Personalized content can double key conversion rates, such as demo bookings.
CTA engagement increases by up […]
SEO Redesign and Digital Marketing for By Kadrance
By Kadrance is a label bringing together several exceptional Parisian venues dedicated to professional events (seminars, corporate parties, showrooms, and more).
By Kadrance partnered with Wink Stratégies to support its various online communication initiatives, showcasing its spaces and the services associated with them.
The redesign of By Kadrance’s website was first and foremost a response to visibility requirements—creating a new site that would be optimized for organic search.
The goal was also to highlight these exceptional venues in the heart of Paris through a clean, elegant design aligned with the brand’s values, allowing visitors to immerse themselves in the By Kadrance universe.
The agency managed the entire project: content writing, web design, development, launch, and training on site […]
With only a few months before the Summer Deaflympics, taking place in Tokyo from November 15 to 26, 2025, the Canadian Deaf Sports Association (CDSA) is unveiling a new mobilization and fundraising campaign. Designed by Wink Strategies, the initiative — titled “Let Canadian talent shine at the Tokyo Deaflympics” — aims to support the 48 Deaf and hard-of-hearing athletes who will represent Canada on the international stage this fall.
For the CDSA, this campaign is a major undertaking: raising $100,000 to fund the participation of its athletes, while also raising public awareness around the realities of Deaf sport in Canada.
“To reach this fundraising goal, we wanted to spark a true sense of national pride. When athletes compete, they carry Canada’s colors. Making a donation is not only helping Deaf athletes reach the Deaflympics — it’s contributing to Canada’s presence and spirit […]
The corporate podcast is no longer a fringe phenomenon. In 2025, thousands of organizations—from tech startups to multinationals to public institutions—have launched their own audio shows. But beyond the trend, do these podcasts represent a genuine lever of influence for brands? Can they truly serve a company’s strategic objectives, or are they just another channel to feed in an already saturated media ecosystem?
For content strategists and digital marketing leaders, this question is legitimate. Producing a podcast requires resources, consistency, and a clear editorial vision. This article explores the conditions under which corporate podcasts become genuine influence tools, examines the formats that work, and proposes a strategic framework for evaluating whether this medium belongs in your content mix.
Podcasts have experienced sustained growth for a decade, but it was […]
We are proud to announce that Wink Stratégies is joining Numeum, France’s leading digital industry organization.
In practical terms, we are joining a collective of 2,500 companies representing 85% of the French digital sector’s revenue. But beyond the numbers, it’s a conviction that drives us.
Digital is no longer just another industry. It’s the foundation of all transitions—economic, social, and environmental. At Wink Stratégies, we support our clients in their content strategies and digital positioning. Joining Numeum was a natural choice for three reasons:
Giving digital a voice In France and across Europe, the regulatory, technological, and societal issues affecting our industry are decided collectively. We want to contribute to these discussions.
Joining a community of committed players Digital services companies, technology engineering and consulting firms, software publishers, platforms… […]
SEO success today hinges on one fundamental capability: precisely aligning your content with user search intent. Great content no longer targets keywords alone—it addresses the real needs of your audience while meeting search engine criteria.
For content strategists and SEO managers, this shift demands a structured approach. From keyword research to optimized writing, through intent analysis and editorial planning, every step matters.
In this expert guide, we detail a complete methodology for creating SEO content that truly performs, with actionable advice at each phase, common mistakes to avoid, and deep dives into semantic alignment, heading structure, UX, and E-E-A-T signals.
The first step involves gathering a broad range of relevant keywords related to your topic and target audience. This keyword research is the foundation of any […]
Rising bounce rates, declining conversions, design showing its age… These signals don’t lie. Your website may need more than a simple refresh.
But be careful: a website redesign isn’t a cosmetic facelift. It’s a strategic project that can boost your visibility—or, if poorly prepared, tank your search rankings overnight. The difference between these two scenarios? A methodical approach and a clear vision of what you want to accomplish.
Before investing time and budget in a redesign, ask yourself: what justifies this project?
Does Your Site Still Reflect Your Business?
An aging website can create a disconnect with your current positioning. If your offering has evolved, if your branding has been refined, your digital storefront must follow. A site aligned with your identity strengthens credibility—a disconnected site undermines it.
Is […]
B2B marketing has undergone a paradigm shift. Gone are the days of casting a wide net hoping to catch a few qualified prospects along the way. Today, the highest-performing companies concentrate their resources on a portfolio of strategic accounts with ultra-personalized campaigns. This is Account-Based Marketing (ABM), an approach that can increase revenue by over 200% according to some studies.
But how do you effectively identify and reach the right decision-makers within these accounts? And most importantly, how do you automate this strategy without losing personalization? This article explores two essential dimensions of modern ABM: precise targeting through Account-Based Advertising, and the tool ecosystem that makes this approach scalable.
The Principle: Laser Precision, Not Broad Brushstrokes
Account-Based Marketing rests on a simple but powerful principle: concentrate your marketing resources on a […]
On last June 16, Wink Strategies got the opportunity to be part of the meet-up organized by its partner MTL+ecommerce, which took place at Fabrik8’s premises. The program for the night : A Design Sprint for eCommerce and questions on user experience (UX) reliability.
Since Wink Strategies encourages knowledge sharing, here are a few important points to remember from the conference!
A Design Sprint is, as its name suggests, an accelerated version of the creative process in web design. This working method was developed by Google Ventures UX experts and consists in solving within 5 days complex web design problems, such as the user experience optimization (UX) and the user interface (UI).
Intense but efficient, the Design Sprint allows a team to achieve in a couple of days the final result of a website […]
Google has always created new revolutions. His latest update : the “Purchase” button on its shopping pages. What is it for ? How and when will it be introduced? What will be the major improvement for users and companies ? And of course, how can we get ready for this ?
Wink will provide any useful information you may be looking for.
It has been a week, users can directly buy featured items in their search results.
The global company introduced the new button on July 15, with the motto “Make the world your storefront”.
No need to go on a merchant site, the search engine takes care of any transactions for you.
By now, this yet-to-be-launched function, already called Purchase on Google, has been featured on iOS and Android devices and only in the US. It will come up very soon on many other devices and in other countries by […]
Google+, the so “not-beloved” of community managers, the black sheep of the web, is now 4 years old this week. How is it getting on today: an important tool in our communication strategies or a waste of time ?
Launched in 2011, Google+ continues to be a topical issue because of his low popularity and usefulness often questioned.
Indeed, Google+ has significantly less subscribers than its main competitor : in 2015, only 300 million monthly users went on this platform compared to 1.44 billion users on Facebook. However, the network continues to play a big role in many marketing strategies.
So as to demystify this network and have a better understanding of his role, we take the time to look back and talk about what has caused all this. We will keep it up next week with an analyze of its best used strategies and best practices for both small and large companies.
SEO […]
BEGINNING OF MAY WAS THE THEATRE OF AN INTERNATIONAL EVENT IN WICH WE PROUDLY CONTRIBUTE. HELD IN MONTREAL, THE FIRST EDITION OF ”COMING TO YOUR SCREENS” OR CTYS, WAS AN OPPORTUNITY FOR CONTENT CREATION PROFESSIONALS TO EXCHANGE WITH THE ULTIMATE REFERENCES IN THAT DOMAIN. ONE CONFERENCE AFTER THE OTHER, HE APPEARS IMPORTANT TO US TO COME BACK ON ONE OF THE MOST EVOCATED THEME : TRANSMEDIA.
You are familiar with the term? If not, don’t think it’s just another fancy technologic word coming from the audio-visual world. Transmedia is gradually seen as an essential component of strategy communication for company of all sizes. What is transmedia? How does it work? See for yourself.
Transmedia is actually a marketing strategy that has existed since the 90s, but has exploded in the last 10 years thanks to ICT.The idea is to articulate the universe of a brand or a company on different media or publicity platforms. The pionneers in transmedia are […]
THIS WEEKEND, SOME PEOPLE WENT OUT WITH FAMILY OR FRIENDS, OTHERS JUST STAY WARMLY AT HOME. FOR US, WE RECEIVED A LAST MINUTE INVITATION TO A BRAND NEW KIND OF EVENT. THE MONTREAL #FAILCAMP.
No it is not a fail contest, although it would be a good event idea … No, indeed, even if the event is held under the humorous tone, the meeting was intended for primarily instructive reasons. This is about de-dramatizing failures mentioned by different stakeholders to learn real lessons from it.
Smiles, casual outfit and bottles of water , since our first steps on the scene of the event, located in the premises of BusBud, we had an early glimpse of a beautiful afternoon of relaxation. Although we did not know anyone , we were immediately greeted and presented to Gabrielle Madé and Rami Sayar, two of the three organizers, who gave us a brief presentation of […]
LET’S USE YOUR IMAGINATION HERE. READY? IMAGINE YOU ARE A COMPANY IN THE INDUSTRY OF YOUR CHOICE AND THAT YOU HAVE BETWEEN 6 AND 15 SECONDS TO GET THEIR ATTENTION. DIFFICULT? YOU BET? IMPOSSIBLE? DEFINITELY NOT!
You already know that content quality is crucial to any company wishing to establish its commitment to the product on the Internet. However, the evolution of the market of information technology has given rise to new communication media, such as computer graphics, or video. All this helped to push the boundaries of creativity when planning publications. In this post, we will look at two new tools that have experienced the fastest growth in 2013, namely Vine and Instagram Video, kings of (very) short-time videos.
In January 2013 , Twitter launched the first application sharing mini- video clips, Vine . The concept is simple, all users have the ability to record a video of 6 […]
THE RESULTS OF A STUDY CONDUCTED BY THE WEBSITE WORKOPOLIS HAS CREATED QUITE A COMMOTION ON SOCIAL NETWORKS AND MAKE A LOT OF NOISE AMONG COMMUNITY MANAGERS
After a list of jobs that did not exist ten years ago, the study of Workopolis focused on those who will disappear in the next decade.
Among the occupations expected to decline that are mentioned, some are certainly not surprising (as clerk at the video store or dispatcher for taxis), but the mention of social media experts raised more than one eyebrows.
According to the study, the arrival on the labor market of generations who grew up in an environment where social networks are ubiquitous, make expert in social media obsolete.
Source: www.workopolis.com
REAL TRENDS BUT INCORRECT CONCLUSIONS?
Even if young or less young people are active on Twitter and Facebook, it is precipited to think that companies could go without the expertise of a professionnal in their […]
HOW SOCIAL MEDIAS CAN BE YOUR BEST ALLIES IN THE ORGANIZATION OF AN EVENT? AND HOW MAKING GOOD USE OF THEM IN EVERY STAGE OF YOUR EVENT?
Conferences, seminars, festivals, exhibition and salons; the event industry, dynamic by nature, can not do without an effective tool such as social media.
Beyond simply relaying a date and time on Facebook, social media become an extension of the event, an asset for promotion, even the event itself.
WHY USING SOCIAL MEDIA?
Like all others aspect of marketing, the event industry goes digital. For the event organizer, the primary objective of investing in social media is to increase the brand recognition and therefore the scope of the event. Moreover, the possibility to apply a targeted strategy to relevant customer makes the transaction more attractive!
Other complementary objectives motivate the involvement in social media. By becoming a piece of your marketing strategy, the judicious use of these social network […]
WHY BE ON FACEBOOK?
The close contact that now allow social networks has created a desire for people to be close to the brands they consume and interact with them. At first, it allows companies to engage in dialogue and providing the opportunity to develop a special and personal relationship with their customers.
This opportunity, particularly with Facebook, is an excellent alternative to traditional market research. Inexpensive, it allows you to collect valuable information on consumer habits, or at least, to identify opportunities to improve products and services of an organization.
Thus, it is good to use the comfort of people on Facebook to ask them what they think. This can give a good guideline as to which route to take to increase your success! Also, the access to the demographic profile of customers through the intermediary of their Facebook page can be used to target potential customers!
Moreover, consumers have a desire […]